The founders of Cross Colours were in the process or re-launching a second coming due to the recent trends of the products being discussed frequently on Instagram and Ebay, where second hand shirts and hats were being sold and reviewed. Since Cross Colours was originally created back in 1989, ATERO had the task of increasing social media channels directing towards the brand, with an overall goal to improve online sales by 15% each month.
How We Worked
With a monthly budget of $800 to start and a global fan base, we increased the followers on the social media platforms by 5,000 every month. We mirrored and created custom audiences targeting competitor Social Media platforms and websites using cross platform placement available through a tool called ‘Audiense’ on Facebook. We placed pixels and additional plugins through Shopify and their website, which gave us the necessary insight to reduce the size of our demographic and Geo-target similar groups that were purchasing similar products.
The data was rich and full of information and it allowed us to increase our capturing services to create and design a newsletter targeting two segments that were miles apart from the other data segments. This was the old 90’s crowd of 40-55 year olds, and the new drive of millennial’s who captured the positive vibes the messaging of the brand focused on.
The creation of the newsletter had an over the top sign up of over 30% month over month, and with continued growth in social media, we were able to destroy every target set. Our count was at 78,000 followers on Facebook, 62,000 on Instagram and roughly 15,000 newsletter recipients.
This was a great product sending the greatest messages in a world that needs love and peace. We were very proud to be a part of the second coming of Cross Colours, and made great friends a long the way.